Visitors
The advantages of RFID-supported events are felt the most by visitors. With decreased wait times and increased convenience and flow into and around an event, organizers can insure their fans have a seamless experience throughout the event.
Cashless payment
All regular visitors to European festivals hold a collection of unused and non-refundable tokens. By digitizing the tokens and money flow at an event refunding visitors’ unused funds becomes seamless. This has a positive impact on pre-sales as well as at the point of purchase. As visitors can expect to be refunded, they typically purchase more credits, which results in a higher consumption as it becomes easier to purchase. Intelligent top-up systems are automatically linked with a visitor's credit card or bank account making it possible to reduce queues at token- vending areas and further improve the experience. With average transaction times in the seconds, bar and other vending runs far more smoothly and in turn increasing organizer’s profits.
Access control
As every event begins at the entrance gates, it is important that the visitor’s experience begin well. By using RFID for access control a higher number of visitors can be handled, thereby shrinking and sometimes eliminating lines altogether and making in/out flow faster and easier.
Brand activation
Powerful interactions can be created between visitors and sponsoring brands using RFID technology. In return for the data they share by registering their bands and the extra brand awareness they create by participating in social media activations, visitors can also be rewarded. On-site opportunities can be created for visitors to enter contests or to participate in raffles via the swipe of their wristband or when accepting discounts offered on event merchandise. Even after the event is over, the RFID wristband can be used to give access to related venues or events (i.e. free museum visit).
