About playpass

At PlayPass we are all about events and technology. Our offering is twofold. We provide RFID solutions to help clients gain valuable insight into the operational flow of an event. We also enhance and streamline the event experience for all parties involved from the promotional organization to the event visitor to the event’s partners and sponsors. Our focus is on festivals, sporting events, trade shows and concert halls.

We bundle our solutions offering into one modular platform that consists of 4 different services, with each service also being offered a la carte. The strength of our platform lies in the cohesion between all services achieved via the platform. From the moment gates open at an event our real-time reporting tracks and displays the number of visitors on-site, which brands and activations are of interest to that visitor and what they consume and purchase.

Services

Playpass services include:

Cashless payments

Our cashless payment system can greatly limit or eliminate on-site cash handling, reducing potential loss and providing valuable insight into food and beverage sales. Visitors can top up money on their wristbands prior to the start of the event. And during the event automated top-ups can also be authorized making queuing at ATMs no longer necessary. The PlayPass cashless payments system runs completely offline to ensure constant cashless transactions. Online connection, however, is required for real-time reporting.

Features & benefits

Online, Offline or a combination of bothClosed or open loop system or a hybrid of bothReducing transport and counting of cash and/or tokens on siteReal-time reporting of all bar sales

Stolen or lost wristbands can be cancelled whereby balances can be transferredDifferent price matrix are applicable (per zone, per bar)Customer balance checking optionsPaypal integration

Accreditation management

An easy-to-use online registration tool to manage accreditations for crew, guests, artists and all other known relations which need to access the event.
The moment a registration is approved entrance vouchers will automaticly be generated and e-mailed to the person involved. Upon arriving at the event a personalized wristband can be printed for access control purposes.

Features & benefits

Multiple profiles, ticket types and zonesindividual pre-registration formInvite team responsiblesIntegrated catering management

Allocate goodies and event equipmentIntegrated acces control opportunitiesMonitoring and real time reportingIncrease operational efficiency

Access control

From standard tickets to RFID wristband scanning. To manage public entrances and/or to streamline the entrance flow to specific areas such as VIP-decks, backstage, alcohol-restricted areas or artist’s village. Eliminate ticket fraud, guarantee a smooth entrance flow and get real-time insight into the exact number of attendees on site.

Features & benefits

Barcode scanning, QR code, RFID and NFC or eIDHandhelds, RFID portals or stand alone gatekeepersTicket integration of multiple ticket vendorsVia batch import or API (live link)

Different ticket types for specific entrancesInsight in actual visitors on site (in-out flow)Real time statistics and reportingReducing staff costs

RFID wristband scanning

Technology

Depending on the services required, Playpass advises it’s clients on the most appropriate scanning technology for use. We offer solutions based on barcode, QR code, RFID and NFC scanning. For crew and staff eID, scanning can also be integrated.

RFID at your event

RFID or Radio Frequency Identification is a wireless technology used to transfer data between an RFID reader and an RFID tag, RFID can be integrated into a wristband or membership card. Each tag then contains a unique ID associated with and identifiable to the individual event visitor wearing the RFID consumable (card or band.)

For events, RFID is used primarily for access control, brand activation and cashless payments, creating significant advantages for event organizers, sponsoring brands and visitors alike.

Organisation

Valuable insight

Using RFID means gathering data. Data that helps to get valuable insight. Real-time or post event. From knowing how many visitors are actually on site, to mapping out - from a security point of view - how many people are situated at a specific area, to get a clear view on food & beverage turnover per bar.

Limit fraud

Linking an entry ticket to a RFID wristband (or any other RFID consumable) makes it a unique. Visitors can’t pass on their wristband anymore so ticket fraud is no longer possible.

When using RFID for cashless payments cash money and/or tokens are no longer needed. No more stolen money and tokens.

Optimizing costs

For access control RFID equals a faster and easier flow. Due to a more secure level of control less crew is needed. When using the automated turnstiles the crew at the entrance can be reduced to a minimum.

Getting rid of cash money and/or tokens stands for less on site cash handling and token counting. Post event analyzes are no longer needed to deal with caterers.

Brands

Brands invest a lot of time and money to create original campaigns to attract as many visotors as possible during an event. Offering the opportunity to easily collect data from all these people will help them to optimize their return on the investment (roi).

When a RIFD tag is linked with the id of the visitor or even his social profile, a simple swipe will enable a flow of information and possible communication between the brand and a visitor and his social network friends.

A bridge is made from offline experiences and events towards the online world. After the event visitors can be approached based on likes, interest and shares.

Visitors

The advantages of RFID-supported events are felt the most by visitors. With decreased wait times and increased convenience and flow into and around an event, organizers can insure their fans have a seamless experience throughout the event.

Cashless payment

All regular visitors to European festivals hold a collection of unused and non-refundable tokens. By digitizing the tokens and money flow at an event refunding visitors’ unused funds becomes seamless. This has a positive impact on pre-sales as well as at the point of purchase. As visitors can expect to be refunded, they typically purchase more credits, which results in a higher consumption as it becomes easier to purchase. Intelligent top-up systems are automatically linked with a visitor's credit card or bank account making it possible to reduce queues at token- vending areas and further improve the experience. With average transaction times in the seconds, bar and other vending runs far more smoothly and in turn increasing organizer’s profits.

Access control

As every event begins at the entrance gates, it is important that the visitor’s experience begin well. By using RFID for access control a higher number of visitors can be handled, thereby shrinking and sometimes eliminating lines altogether and making in/out flow faster and easier.

Brand activation

Powerful interactions can be created between visitors and sponsoring brands using RFID technology. In return for the data they share by registering their bands and the extra brand awareness they create by participating in social media activations, visitors can also be rewarded. On-site opportunities can be created for visitors to enter contests or to participate in raffles via the swipe of their wristband or when accepting discounts offered on event merchandise. Even after the event is over, the RFID wristband can be used to give access to related venues or events (i.e. free museum visit).

What we do

From Antwerp to Hong Kong, at PlayPass we are privileged to work with the most renowned festivals and events in the world. From ticket scanning to a complete RFID integration, have a glimpse into what we do and who we do it with. Click for more information.

Lekker Klassiek

A festival from Studio 100

PlayPass Services: Cashless Payments

Eastern Electrics

Fairground rides, street food, glitter girls, dress-up tents, hidden forest raves and much more on-site madness takes place in Hatfield House for EE, adding another dimension to the big day out. It’s a chance for ravers to lose themselves in a playground.

Number of Visitors: 25.000PlayPass Services: Cashless Payments

TW Classic

A festival on the grounds of Rock Werchter

NUMBER OF VISITORS: 60.000PLAYPASS SERVICES: ACCESS CONTROL, CREW & GUEST ACCREDITATION

Sportpaleis Group

Operating company of some of the biggest music and event venues in Belgium. Ticket scanning through the PlayPass access control platform.

Scanned tickets: +1.000.000Total shows per year: 200

AC/DC "Rock or Bust" Tour at Festival ground Werchter

For this event we provided our Access Control and Crew Accreditation tool. Scanning tickets and providing personal wristbands for all crew and

Access Control: Scanning of entrance ticketsAccreditation: Crew and Guest management

Clockenflap Music festival

Hong Kong'g biggest outdoor art and music festival. Full cashless integration with NFC cards. Sponsor integration of Replay on the cards by offering a discount which could be redeemed after the event.

Number of visitors: 60.000 (3 days)Cashless setup: 100 POS terminals (fixed and mobile)

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On the blog

Beat Hotel’s first cashless festival on the money in Marrakech

Beat Hotel hosted its first international event and is the latest festival to enjoy a successful 100% cashless event using PlayPass’ NFC technology, 28-31 March, 2019.

The Beat Hotel, which began its life inside the one and only Glastonbury, launched as a boutique festival in Morocco in March 2019. With over 1,500 attendees per day, the four-day festival took place at the Fellah Hotel on the outskirts of Marrakech, featuring a diverse programme of live music, DJs, talks and creative workshops.

It’s the latest festival to become totally cashless by integrating PlayPass’ award-winning NFC technology across the various stages of the visitor journey. Leading up to the festival, attendees could create personal wallets to load funds, which were later linked to their wristbands as they arrived at the gates.