2015, THE YEAR OF PLAYPASS’ INTERNATIONAL RISE

PlayPass is happy to say that 2015 was a very successful and promising year for our company. Our rise on the international market was made possible by investments earlier this year and a successful festival season together with new clients.

In Belgium we mainly have built a strong reputation with our ‘smart’ RFID bracelets at Rock Werchter (Live Nation), but of course we have expanded our services withnew innovative solutions for access control and cashless payments. Besides Rock Werchter, we can count the following Belgian festivals and organisations to our clients: Sportpaleis Group, Graspop Metal Meeting, Dour Festival, AFAS Stadium (KV Mechelen), Knokke Hippique, Stephex Masters, Jumping de Liège, Jumping Bonheiden, etc.

As we have a very international approach and mindset, we are pleased to have worked with a bunch of (new) international clients this year: Sing Jazz Festival (Singapore), Hong Kong Ruby 7s (Hong Kong), MX Valkenswaard (Netherlands) Together Festival (Thailand), Berlin Festival (Germany), Amsterdam Open Air (Netherlands) Ultra Thailand (Thailand), Cruïlla Festival (Spain), Splash! (Germany), Al Rumbo (Spain), Melt! (Germany), Low Festival (Spain), Parkstad Culinair (Netherlands), Lollapolooza Berlin (Germany), MDRNTY (Switzerland), BIME (Spain), UK Festival Awards, Clockenflap (Hong Kong), Trans Musicales de Rennes (France), Valhalla (Netherlands).

What sets PlayPass apart from our competitors is our flawless implementation of cashless payment solutions. The cashless payment industry is growing fast, which can’t be seen as a surprise. Given that cashless payment systems cut down on lines, reduce security costs, and boost revenue, to mention only a few of several advantages. According to Quartz news, the key is not in the cashless concept itself, but in how festivals use it.

To clarify how our cashless concepts work, we have gathered some reactions for you at BIME Bilboa, where PlayPass provided the entire cashless payment system together with PayPal: https://www.youtube.com/watch?v=5lucbZX7tZw

Gaby Salaverry, Marketing General Manager at LAST TOUR: 

"We believe that eliminating the circulation of cash at festivals, making everything digital or virtual, helps us to have more interesting insights about how the public behaves. We create a digital user's profile, with whom we can interact more. This is only the beginning! We are sure that, in the following years, this technology will grow faster and what we really wanted was to start as soon as possible!"

Yellow Mellow, YouTuber/Festival visitor:

"I love the bracelet for two main reasons. First, you don't have to bring a wallet, it is very easy. You just go with your bracelet. You don't even have to bring a bag. And the second, for the bar staff, it's way faster, so it's better for them, and it's better for you too. You get your drink faster and they can do their job easily. I would like to use this bracelet everywhere. Everything would be much easier!"

Also Jordi Herreruela, director of Cruïlla Barcelona Festival, is very pleased with our collaboration:

"Very happy with the innovation development that we have put together with PlayPass and PayPal, It has been a success! There were no queues at any moment to purchase tickets. Bars have worked exceptionally well. Being honest our audience is very happy, we have significantly improved the service. Internally it was hard that the team believed in it, but now we cannot imagine Cruïlla Barcelona without cashless."

2015 has been an incredible year, and 2016 is set to be even more exciting asPlayPass is investing in new markets and expanding its international staff. With the recruitment of Festival Awards founder Steve Jenner and Live Music Consultant Howard Monk, we’ve expanded our reach to the UK market. In order to continue our growth in 2016 we are also looking for extra developers to join our team in Antwerp.

Check the vacancies here : www.playpass.be/jobs

Stay tuned, because we’ll have more exciting news about our international expansion pretty soon for you.