Brand activation & Social media

Brands are intrinsic to today's event experience. To create genuine brand awereness, however, festivals must now go beyond logo placements and banners. RFID-enabled wristbands can bring the relationship between brands and event-goers to the next level. Brand activations become measurable simply by asking event-goers to swipe their wristband. When social media accounts are linked to wristbands, visitors can easily share their event experiences online.